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Color Trends by Tracy Eisnaugle

Color Trends

By Tracy Eisnaugle

Color is powerful and evokes emotion. It can convey moods and is capable of delivering an instant message. Color has impact on every aspect of our life, trends are cultural and as much as trends influence us and our surroundings, we also influence the trends.

Have you ever wondered how the latest colors evolve and who decides what the “new” colors will be? To get to the bottom of it and to find out what is in store for 2009, I recently attended a class on the evolution of color.

Twenty specialists from around the globe work together to forecast the upcoming color trends; they study our past influences, current trends, fashion influences and technological advancements along with generational impacts. Merging, evolving and transforming the information as outside influences impact them to form their best guess at the upcoming trends.

Currently we have more decorating influences than ever before; there are ten times more design magazines on the stand than a decade ago, the introduction of multiple decorating shows, and even dedicated decorating channels. The home makeover is an industry of its own and changing your paint color is the simplest and most economical way to stay current.

Color trends are a reflection of our society, our historic period and our culture. Each year, new color trends are introduced based on research on societal and demographic trends. Specialists are concerned with the influences from the co-existing multiple generations, society influences, consequences of our current environment and emerging values.

To come to their specific conclusions they take into account the following information:

Generational Breakdown:

 Digital Generation – current age group 04-13
o Searching for discovery and experience
o Intuitive
o Interactive
o Non-Linear

 Generation Y – current age group 14-32
o Idealism
o Meaningful
o Technological
o Multi-taskers

 Generation X – current age group 33-43
o Responsible
o Balance work and life
o Skeptical consumer
o Budget minded – Department store buyer

 Boomers – current age group 44-62
o Experienced
o Educated
o Wealthy
o Powerful consumers

 Prime Timers – current age group 63-99
o Want products adapted for easier living
o Have health concerns
o Health and well-being focused

Major Society Changes:
 Green movement
 Technology
 Globalization
 Conceptual age

Consequences of Current Environment:
 World of powerful consumers; 63% of consumers do research before making a purchase and can purchase globally
 New lifestyles; 23% of American households are single parent, many others are multi-generational households
 Abundance of goods
 Re-definition of luxury
 Rise of the “Creative Class”; 35% of the population is employed in a creative career field

Emerging Values:
 Authenticity
 Meaning
 Conscious consumption
 Personalization
 Connection
 Luxury
 Pleasure
 Accountability

All these influences come together and are translated into our four new color trends:

 Ecotechno – The consistent feeling of this trend is modern and optimistic, the style and colors of this trend are measured, well balanced and efficient
o Clean simplicity
o Innovative
o Modern
o Intelligent
o Warm grey, with moss green, vivid red, antique white and medium neutral tone work together to create a clean, modern and sophisticated palette
o Sixties color influence where a little bit of the clean color goes a long way, using a neutral background with touches of color

 Fair Trade – Nature based with rich deep hues saturated in warm natural colors and organic design elements
o Urban
o Conscience
o Flea market feel
o Bohemian
o A warm mix of clay reds, sky blue, sage green, soft white and red wine unite to create a warm and inviting color palette
o Seventies influence with a craft like homemade feeling to each space

 Vintage – This trend is inspired by authenticity and sensibility, a soft play on a timeless classic
o Nurturing
o Nostalgic
o Archive
o Tone on tone soft neutral colors including a timber brown, light yellowish white, cool grey, foundation beige and warm taupe combined to create a tone-on-tone charming interior
o Monochromatic color scheme using a classic warm patina color palette

 Ecoloco – Vivid and bright colors used in harmony with each other to create a glamorous and eccentric atmosphere
o Neo- Baroque
o Exciting
o Entertaining
o Exuberant
o Dusty blue, bright pink, red, creamy white and intense olive green work in bolds trokes of color to create and entertaining and energetic space
o Strong colors used in small doses with white as the palette cleanser and to anchor the design

Color trends are just that they are trends and they have a life expectancy of three to five years. The truth is there are no “new” colors, just new ways to reuse and mix our existing spectrum. An updated name change can do wonders to the appeal of a color.

I want to thank the ASID chapter for bringing the color trend class to our area and a special thank you to PPG, Porter Paints for the inspirational color information. For more information on color trends or to see the color samples please visit my website www.tleisnaugle.com.

Generation Y – current age group 14-32Tracy L. Eisnaugle has practiced interior design in Sarasota since 1997 and is currently self employed providing design consultation services in the area. She is a graduate from Florida State University with a Bachelor of Science in Interior Design and continues her education by attending annual conferences. Her past experience includes, Design Center Manager for Lee Wetherington Homes, high-end residential design and model merchandising. Tracy may be reached at 941.232.3358 or by e-mail at tleisnaugle@msn.com

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