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Impulse Realty: Bringing the World to Sarasota
By Lalaena Gonzalez-Figueroa
Photography by Chad Spencer
In a global economy, the ability to connect through language and culture is paramount to any business’ success. At Impulse Realty, broker/owner Maria Mesarosova has developed her firm to meet the needs of local real estate clientele, while cultivating an ever-growing global reach. Solid business practices and a diverse group of professional agents are the base upon which Impulse Realty has been built. And with an unwavering commitment to offering exceptional customer care, Maria has positioned her brokerage for continued growth and success.
Maria, an entrepreneur and business owner in her native country, the Slovak Republic, recognized that her professionalism and personable nature would be well suited to a career in real estate. After earning her license and building a strong knowledge of the local market, Maria launched her own firm. “Impulse Realty was named because so much of our industry is driven by just that: impulses,” reveals Maria. But behind the firm’s name is a carefully-planned organization with a focus on providing clients with a concierge standard of care, a boutique company with outstanding customer service and limitless potential.
“The contract between a real estate professional and a client is much more than a piece of paper,” Maria observes. “We understand the magnitude of the process of buying and selling a home, and we work to ensure that our customers experience a transaction that is as smooth and stress free as possible.” This is accomplished, she explains, by caring for clients’ needs at every level. Notes Maria, “At Impulse Realty, our agents go above and beyond our customers’ expectations. From arranging for airport transportation, to spending a day acclimating out-of-town guests with our region, we are here when our clients need us.”
Buyers at every stage – from local first-timers to international investors – will benefit from the market knowledge and professional networks that Impulse Realty and its agents have cultivated. The firm understands Sarasota’s unique lifestyle options, and works closely with clients to identify the homes and communities that will best suit their wants and needs. Impulse Realty is home to agents fluent in over seven languages, who have the ability to understand and adapt to the cultural values of a diverse clientele.
As listing agents, the professionals at Impulse Realty provide their clients with comprehensive marketing programs that include a heavy Internet presence, local and international networking, and frequent and ongoing communication. Maria’s daughter Iveta, a luxury homes specialist, notes that all agents within the Impulse Realty organization place the clients’ needs at the forefront of their business. “When a client has a question or concern, we are there to address it,” she remarks. “Our agents are consummate professionals who maintain strong collegial relationships. This ensures that all of our customers receive the information and attention they require.”
Understanding the needs of a changing market, Maria, Iveta and a core group of agents – Marika Kalnoky, Rudy Masopust, Ivana Pospisil, and international specialist Kristin Triolo- are identifying strategies designed to assist luxury homeowners successfully sell their homes without succumbing to exorbitant price reductions. Through careful market analysis and creative marketing, the group believes that they have the capacity to maximize results for their listings.
The dedicated efforts of Maria, Iveta and the real estate professionals at Impulse Realty have yielded handsome rewards. The firm’s repeat and referral business is growing, and the brokerage is looking to expand its agent base. “We would love to add highly qualified and personable sales associates to our team,” says Iveta. “Individuals who are bilingual, collaborative minded, and who have a great appreciation for our customers will find that our office is an ideal setting in which to build their businesses.”
Selling Sarasota and beyond, Impulse Realty is speaking to clients in their languages, on their terms.
Impulse Realty, LLC
2900 Bee Ridge Road
Suite 2912
Sarasota, FL 34239
941.284.4242
www.impulserealty.net [2]
Copyright © 2010 REAL Magazine
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