REAL Exclusive Magazine

Kacey Krznaric

The Power of the Written Word

By Lalaena Gonzalez-Figueroa

Photography by Liquid Light Studios

Prose is architecture, not interior decoration.
~Ernest Hemingway

When Kacey Krznaric writes, it is with absolute purpose. Outgoing and highly communicative, she is adept at penning an array of projects including professional development pieces such as resumes and cover letters, business papers and academic materials. A regular contributor to REAL Magazine, her work has also been featured in print and online publications and utilized in organizations including Raymond James & Associates, Inc. and the University of Pittsburgh Medical Center. Kacey recently completed Chatham University’s Master of Professional Writing program, and looks forward to continuing to utilize real-world skills and an innate ability to identify the story behind every piece of written work she produces.

Like so many other writers, discovering her talents was a gradual process for Kacey. “I should have known,” she quips. “My mother was an English teacher and even as a child I was copy editing everything I read, revising sentences to make them sound better.” Still, she pursued a Bachelor’s degree in Psychology from the University of Pittsburgh before coming to the realization that her passion for writing was career-worthy stuff.

Mired at a personal and professional crossroads, Kacey engaged in some serious soul searching and realized that change was in order. This prompted her decision to pursue formal training in the craft of writing. “I have thoroughly enjoyed the process of developing my skills and honing my style,” she reveals. Chatham University’s intensive, focus-driven program was an ideal fit for Kacey, whose ability to blend creativity with professional objectivity has enabled her to build a flourishing client base. Among those who have utilized Kacey’s talents are college professors, graduate school applicants, business owners and corporate professionals. Her solid financial background has proven an invaluable asset in her writing regime; Kacey has worked closely with marketing teams at companies like Raymond James, helping to ensure that interdepartmental and consumer-based collateral pieces are documented appropriately and effectively.

Contrary to what many may believe, writing is far from a solitary activity. Nowhere is this more evident than in Kacey’s professional projects. A collaborative approach keeps her on track and in tune with each client’s unique wants and needs, and ongoing communication ensures that every piece she writes is appropriately tailored. “I consider myself to be a partner to each client with whom I work,” explains Kacey, who engages in open dialogue before launching the writing process. “The first step is always to understand what, exactly, my client wants. From there, I do my best to bring that vision to fruition.”

The process can be challenging, but Kacey’s professional and amiable approach keeps each project on track. Highly organized and detail-oriented, she is adept at garnering the information and resources necessary to complete her pieces with efficacy and style. She is also comfortable working in a team atmosphere with other writing and marketing professionals, helping to develop a common voice that ensures continuity in the pieces she contributes. As an editor and proofreader Kacey is concise yet kind, a knowledgeable professional who focuses on maintaining her clients’ presence in the pieces she pens. “Many people are good writers who just need a little support,” she notes. “I love being the person who can help them communicate on their terms.”

She is a creative writer at heart, cultivating poems and essays that capture sensory details with uncanny accuracy. Her work has been featured in The Anthology and is highlighted on her blog, Quill Pen. Pennsylvania-born Kacey enthusiastically reveals that she has found her home in the Gulf Coast, a region well suited to her active lifestyle. An avid runner, she has completed numerous marathons and half-marathons around the country. Kacey also enjoys time with her beloved dogs Henry and Molly, whom she rescued from local shelters. 
 
Kacey looks forward to continued work with Ed Bertha and REAL Magazine, and to expanding her writing repertoire with individuals and businesses throughout the region. Her solid skills provide an ideal foundation for virtually any written project.

Kacey Krznaric
Phone (724)814-0580
Email kckrznaric@gmail.com
http://afeatherandsomeink.blogspot.com

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