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Sheila Venancia – Perspectives – REAL Beauty

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Say “Bye-Bye” to Your Blow Dryer

By Sheila Venancia

Japanese Hair Straightening is a very innovative technique that originated in Japan to make frizzy, curly, or wavy hair poker-straight while preserving the health of your hair. The process was created by Japanese hair expert Yoko Yamashita and was granted a patent in its home country in 1995. Japanese Hair Straightening quickly became popular once photos were shown of frizzy, coarse or unruly locks miraculously turned smooth with this process. Soon the method spread to other parts of the world eventually making its way to Hollywood.

With Japanese Hair Straightening, human hair is permanently smoothed and straightened at a molecular level. The smooth closed hair shaft reflects light, giving your hair an appearance of silk-like gloss. This is the end goal, along with absolute-straight yet flexible hair.

The hair is first separated into very small sections and the solution applied. Then each section is individually ironed, rinsed and blow-dried. Only an expert can deal with this meticulous procedure as both timing and technique are imperative for a successful outcome.

The appropriate straightening treatment for you is one that will best suit the thickness, texture and natural condition of your hair. No matter what your hair length and thickness, once straightened, the treated hair will never go back to its frizzy or curly form. The end result is permanent pin-straight hair that will only curl if you choose to do so with a curling iron. It should be noted that new hair growth will maintain the natural texture of the genetics of your hair, but this hair too can be straightened with periodic touch ups. Unlike other procedures, there is never the need to touch up the hair that has already been treated.

If your hair is rough, tightly curled, or frizzy, and you want shiny, straight, glossy and smooth hair then Japanese Hair Straightening is definitely a good selection for you. I’m Sheila Venancia and I have been a hair stylist for 12 years and a top expert provider in Japanese Hair Straightening.

I started doing this technique in Brazil in 2002. Once I realized how revolutionary this process was, I started to travel and teach other hair stylist. This technique involves many details, patience, and a strong sense of perfectionism to be successful. I also spent 9 months in Asia and ended up in Japan with the people who created the technique. I have more than one hundred happy clients on my list, including myself for 12 years. “It’s not about the process; it’s about how you feel when you look good, have freedom to go anywhere, anytime, and be ready and prepared for any occasion‘.

Pool…? Beach…? Gym…? Go to work with your wet hair…? These situations will never be a problem again. Life becomes more fun and enjoyable because you simply do not have to worry about your hair. By the way, I have not used a blow dryer or flat iron in 12 years. This is an amazing experience that I am thankful for every day.

Experience Japanese Hair Straightening and say “Bye-Bye” to your blow dryer, flat iron and unruly hair and say “Hello” to the smooth, shiny, straight and easy to manage hair you have been desiring.

If you cannot say “I love my hair”, then maybe it is time for a new hair stylist.

sheila-venanciaSheila Venancia has over a decade of distinguished international experience. Originally from Brazil, she trained with leading international hair professionals in London, Spain, Brazil and the USA. In Brazil, Sheila rose among the top-ranking hair and makeup artists, catapulting her into the celebrity arena. Sheila’s work has been featured on Brazilian television shows, newspapers and magazines. Her specialties are non-toxic Japanese hair straightening, laser hair extensions, and high-end modern styling. Sheila may be reached at (941) 822.2152 or sheilasvs@hotmail.com.

Copyright © 2014 REAL Exclusive Magazine
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