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Sheila Venancia – Perspectives – REAL Beauty

The New Magical Anti-Frizz Smoothing Treatment

By Sheila Venancia

I recently started using a new product from Europe that is FANTASTIC. It was developed by a company that cares about the hairdresser and their clients. No nasty smells or eye watering fumes, 100% Formaldehyde and Urea free formula which has been certified by an internationally recognized testing laboratory and it is gentle enough to use on all hair types.

This amazing product smoothes and de-frizzes the hair, conditioning each strand from inside out to leave your hair glossy, smooth and beautifully conditioned when it is blow dried. It has the ability to repair chemically damaged hair and hair damaged from the over use of straightening irons. It is packed full of amino acid, proteins and superior UV protection. This product and process is not a straightening solution. It works by softening and bending the disulfide bonds of the hair, not by breaking and re-setting them as is done by strong permanent straighteners. It seals in the cuticles to leave hair smooth, soft and shiny.

This product is a de-frizzing and smoothing treatment and the final result will depend on the tightness of the natural curl of the hair. There is no root re-growth to worry about and the treated hair will return to its natural state over a two to four month period. This treatment is safe to repeat every six weeks. It has also been passed and approved to be used on pregnant and breastfeeding women and clients who have undergone Chemotherapy.

QUESTIONS & ANSWERS:

Q. Who can apply this treatment?

A. It MUST be applied by a Hair Professional ONLY.

Q. What happens if you don’t use Sodium Chloride Free shampoos, conditioners and styling products?

A. Sodium Chloride is Salt which “breaks” down the Keratin and will shorten the life span of the treatment. Remember – WATER SOFTENERS CONTAIN SALT!!!!

Q. Can I use the treatment over tinted and highlighted hair?

A. Yes you can use this product over tinted, highlighted and chemically straightened hair but it is recommend that coloring is best applied after the treatment.

Q. Can I go into a pool or the ocean after the treatment?

A. Yes you can but to protect the treatment apply a good quality deep conditioner and RINSE afterwards.

“Don’t just dream of sleek, soft, shiny hair ……. make it a reality”

If you cannot say “I love my hair”, then maybe it is time for a new hair stylist.

Sheila Venancia has over a decade of distinguished international experience. Originally from Brazil, she trained with leading international hair professionals in London, Spain, Brazil and the USA. In Brazil, Sheila rose among the top-ranking hair and makeup artists, catapulting her into the celebrity arena. Sheila’s work has been featured on Brazilian television shows, newspapers and magazines. Her specialties are non-toxic Japanese hair straightening, laser hair extensions, and high-end modern styling. Sheila may be reached at (941) 822.2152 or sheilasvs@hotmail.com.