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Tracy Eisnaugle
Design Consultant, Copywriting, Individual Listing Scripts
by Lalaena Gonzalez-Figueroa
photography by Chad Spencer
Working in unison with an agent’s team and facilitating open communication with all parties ensures a professional yet personal real estate experience with a designer’s touch.
Determined to define the details, local designer Tracy Eisnaugle takes on the role of agent design liaison. Her goal is to provide real estate agents, sellers and potential buyers with comprehensive design and product information to showcase each properties unique interior and exterior features.
Tracy’s design credentials include design center creation and management, architectural development, and full service interior finishing. Her vast experience and product knowledge allows her to assist agents in maximizing the features and benefits of their listings. Using her skills enables agents to establish price significance through brand recognition and increased product knowledge.
A thorough room by room analysis of each residence allows Tracy to create an all-inclusive individual listing script, a detailed outline of products and materials within each residence. This script permits the listing agent or outside agent to skillfully demonstrate the homes various elements, and provides the potential buyer with a complete feature guide to the home, resulting in increased confidence by both buyer and seller.
Having an eye for current market trends, and an understanding of client’s desires allows Tracy to work with agents and their marketing teams to ensure enticing and attractive advertising materials. To add the finishing touch Tracy works with each agent to compose descriptive copy customized to meet the individual needs of each property.
Completing the design consultation package, Tracy consults with sellers to prepare their home for initial sale release, guiding them through the process of making their home market ready. Having a designer’s perspective provides a soft balance creating an inviting, attractive interior that is de-personalized and uncluttered. Incorporating Tracy Eisnaugle’s expertise to your projects will create an exceptional listing that stands out in today’s market.
Tracy Eisnaugle
p 941.232.3358
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