REAL Magazine Does Well On The Internet
By Melissa Fach
When Ed Bertha started planning REAL Magazine he contacted me and wanted to talk about creating an Internet marketing plan. This plan needed to effectively get his magazine articles indexed highly in the Search Engine Results Pages (SERPs). If we could accomplish this REAL could offer their advertisers and featured guests more than they have ever received with other magazine advertising; advertising in a magazine and effective advertising on the Web.
The Plan
To even hope to do well on the net you need a few basic things:
- Good Coding
- Effective Optimization
- A Search Engine Marketing Strategy
- Content, Content, Content
REAL Magazine was going to have the content and the kind of content Google wants, but to do well you have to know how to set up the pages and you have to create an optimization plan for each page. I am not sure if anyone knows just how much time REAL Magazine puts into Search Engine Optimization, but I do. It is not easy, but doing something right never is.
Ed did his research and interviewed many people on creating the right type of site. Of course the prices were all quite high and they did not offer everything REAL Magazine needed. After much thought and discussion we talked about WordPress. Ed wanted to promote his authors, featured articles, advertisers and the magazine as much as possible and we decided that WordPress was the best way to do this.
Each article is technically a blog article and to Google this is fantastic. Google likes content rich sites and they love blogs that update regularly with good articles. More importantly, REAL can market their RSS feed and use social media to market each article. By taking the time to do this REAL creates effective back links which improves their rankings in the search engines. REAL Magazine also brings in visitors from around the world with social media as soon as the publish button is hit on each page. Every time an article is added it pings the search engines and every other place we direct it to ping. Not all Web sites function this way.
What REAL Magazine Has Created
REAL Magazine has created a site that offers the search engines everything they want and REAL Magazine has been rewarded for it. You will be able to see on the next page how well the site ranks in the SERPs. REAL Magazine’s site has gained Google’s trust and it seems like whatever REAL publishes it ranks within the top five results within a week or so.
Ed Bertha is the kind of client I dream of having. He understands just how crucial it is to market on the Web in this time and in this economy. He knows he and his clients cannot survive without Web Marketing. More importantly he takes the time to optimize each page and he understands the importance of social media. Anyone that is featured in REAL Magazine is going to have a great place in the SERPs. It just shows that proper research can put your site over the edge. Congrats, Ed.
Click Here to See Ranking Examples [1]
Melissa Fach is the owner of SEO Aware, LLC,. SEO Aware specializes in Search Engine Optimization, Internet Marketing and Consulting Services. Melissa’s education includes a Bachelors of Arts degree in Psychology and Master’s degree specializing in mental health. Both degrees have enhanced Melissa’s ability to create effective online advertising strategies and copy that sells. SEO Aware serves clients throughout the United States, but in the past year has seen a dramatic increase in Florida-based clients. Melissa can be reached at 941-350-3782 or melissa@SEOAware.com [2]. Visit www.SEOAware [3] for more information.
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