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Alan Atchley and Atchley International Realty
The World is Waiting
By Lalaena Gonzalez-Figueroa
Photography by Chad Spencer
A passion for real estate, a background in business marketing and accounting, and marked success in new home sales have proven the ideal foundation upon which Alan Atchley and his father, Jack Atchley, have built Atchley International Realty, a rising star among Sarasota’s real estate firms. The boutique office packs a powerful punch, offering services designed to meet the needs of a diverse group of local, national and international clients. With an expansion plan firmly in place the company, led by Atchley, is poised to build its base of top-notch real estate professionals as well as continue to grow its clientele, all the while offering exceptional and attentive customer care.
Alan, who entered the field of real estate upon graduating from the University of Florida with a Bachelor of Science Degree in Business, built his knowledge of the industry from the ground-up. “My background in new home sales, coupled with my contractor’s license, has given me the opportunity to understand real estate from a unique perspective,” he notes. Well-versed in the steps necessary to maintain and rehabilitate homes, he has become involved with bank-owned properties throughout the region, developing partnerships with banks who appreciate his ability to effectively manage vacant houses. His professional experience also includes traditional purchases and sales, residential investment properties, commercial properties and vacant land.
Though he maintains an active clientele, Alan’s current focus is on serving as a leader, mentor and resource for the agents at Atchley International Realty. Building the company has been a study in strategic planning, with a strong focus on acquiring top-notch agents and providing them with exceptional tools, support and resources. Alan’s first step: to surround himself by like-minded professionals whose backgrounds and knowledge would enhance the services he offers his agents and their clients. “One of the first calls I made was to the person whom I consider to be the best marketing professional in the area,” he states. “In building our brand, we wanted to make one thing clear: this agency is comprised of highly-qualified professionals who are capable of serving the needs of a range of customers, from first-time buyers to luxury home sellers, to the international market.” With high-quality print and online advertising campaigns, the firm ensures that every property is marketed appropriately to its target audience, and that every customer receives attentive and professional representation.
While marketing and advertising are key elements of any agent’s success, Atchley has taken measures to provide his real estate professionals with access to a wealth of individuals who, he says, “are among the best, most qualified people within their areas of expertise.” Together they serve as the firm’s Board of Advisors, a well-connected group of trade partners whose services are available throughout the real estate transaction, and beyond. From attorneys to web-site developers to financial advisors who understand the process of completing international transactions, the group enhances the level of service that Atchley International Realty’s agents provide.
Meeting the changing needs of today’s real estate professionals and their clients means following through on a commitment to education and training. In addition to numerous professional designations, Alan is a licensed contractor and is in the process of completing his MBA. He encourages his agents to pursue continuing education as well, noting that this is imperative in keeping up with the latest industry advances and developments.
Ultimately, notes Alan, the success of the firm is due in large part to a steadfast belief in “getting back to the basics.” He explains, “Today, more than ever, it’s about meeting the needs of clients as well as agents. We go beyond customer service, taking our commitment to both to a new level. It’s personal service, with incredible support designed to facilitate smooth, stress-free transactions.” The service doesn’t stop at the closing table, though. Alan notes, “At Atchley International Realty, relationships extend well beyond the purchase or sale of a home. There’s so much more to real estate than an exchange of property! We are about people, and we look forward to continuing to build our relationships with clients as well as agents.”
Alan Atchley, Broker, GRI, TRC, CSP, e-Pro
Atchley International Realty, Inc.
9040 Town Center Parkway
Lakewood Ranch, FL 34202
Telephone: 941-782-1202
www.AtchleyRealty.com [2]
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