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Signature Sotheby’s International Realty
Distinctive Services for Extraordinary Individuals
By Lalaena Gonzalez-Figueroa
Photography by LeBlanc Studios
As one of the world’s premiere luxury real estate brokerages the Sotheby’s International Realty brand has become synonymous with exceptional properties worldwide. In Sarasota , Manatee and Charlotte counties, Signature Sotheby’s International Realty offers real estate professionals and their clients the opportunity to maximize their business, and to affiliate themselves with a leader in the industry. With a wealth of resources available to its agents, Signature Sotheby’s International Realty continues to attract the region’s most driven, talented and successful REALTORS®, and to maximize results for buyers and sellers.
[2]“Our agents understand that their profession is not about selling a home, but about selling a lifestyle,” observes Broker/Owner Partner Judy Green. “Signature Sotheby’s International Realty offers its agents a dynamic environment backed by the powerful and unique Sotheby’s brand. With an impressive network of international affiliate offices, our real estate professionals and their clientele have the opportunity to interface with prospective buyers and sellers worldwide.”
Professionalism is paramount to the success of Signature Sotheby’s International Realty agents, and the brokerage is designed to offer resources and support that matches its REALTORS’® levels of client care. “Our goal is to provide an exceptional real estate experience for our consumers,” notes Green. “From comprehensive marketing plans that are tailored to every listing, to strategic print and online advertising campaigns designed to maximize the exposure for each property we represent, Signature Sotheby’s International Realty is constantly researching and implementing innovative techniques to increase business and achieve the highest levels of client satisfaction.”
Green observes that a distinguishing characteristic of Signature Sotheby’s International Realty is its collegial atmosphere. “We consider ourselves to be an extended family,” she offers. “Our sales associates are established professionals, leaders within their respective market niches, and recognize that their colleagues have tremendous industry knowledge and insight. I have never worked with a group of agents like these, who are so willing to work with each other and share information. It’s wonderful, because it translates into a higher level of service for their clients.”
In-house services at Signature Sotheby’s International Realty include a fully-staffed marketing department led by Toni Schemmel, Director of Marketing, which provides agents with high-quality print and online campaigns marked by the distinct Sotheby’s brand. “Consistency and quality are hallmarks of our marketing efforts,” Schemmel says. “We provide staging consultants, professional photographers, and distinctive brochures designed to appeal to target audiences for every listing we represent.” She adds, “Our pieces, while created locally, are part of the worldwide Sotheby’s brand. Our agents and their listings are instantly associated with the standards of luxury and exceptional properties that have become a signature of Sotheby’s International Realty offices around the world.”
Signature Sotheby’s International Realty is tapped into technology, utilizing an array of tools and systems designed to capture leads, maximize exposure, and keep real estate professionals connected within their industry. From propriety tracking software that provides detailed information on movement related to every listing, to eGallery, a stunning visual representation of Sotheby’s properties around the world, the brokerage remains committed to maximizing the opportunities that technology creates.
As Signature Sotheby’s International Realty continues to build upon its solid foundation within Sarasota, Manatee and Charlotte Counties, the firm will also continue to attract the region’s most successful real estate professionals. For those who appreciate exceptional service and a passion for distinctive properties, there is Signature Sotheby’s International Realty.
Signature Sotheby’s International Realty
Plaza at Five Points
50 Central Avenue, Suite 110
Sarasota, FL 34236
Telephone: 941-364-4000
www.SignatureSIR.com [3]
Top Photo Left to Right: Judy Green, Richard Taylor and Donna Moore
Copyright © 2010 REAL Magazine
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