[1]Sotheby’s Real Estate Listings Get Prime Exposure On New York Times Web Site.
Signature Sotheby’s International Realty announced that the Sotheby’s International Realty network formed a strategic collaboration with The New York Times. Sotheby’s will now showcase unique properties from its network of approximately 500 offices in 38 countries worldwide on the New York Times (NYT) website, www.nytimes.com [2].
Sotheby’s International Realty’s listings will be promoted exclusively in slideshows throughout the NYT’s online real estate section, Great Homes and Destinations. Sotheby’s offices will be showcased exclusively on select “Style Maps” located on NYT’s online T magazine throughout the year.
Sotheby’s International Realty advertising also will be in “Featured Properties” found throughout the section and in an expanding ad that will feature the brand’s latest listings by lifestyle. Last, online viewers that download The New York Times’s new Real Estate iPhone application will have access to properties represented by the brand worldwide.
“This relationship is an exciting tool for Signature Sotheby’s International Realty’s clientele, and a key component to our overall marketing strategy for the homes we represent in Sarasota, Manatee and Charlotte counties,” said Judy Green, broker/owner. “Signature Sotheby’s International Realty is proud to offer its clients such a unique and effective way to position their homes in front of an international audience of well-qualified buyers.”
Signature Sotheby’s International Realty is located at The Plaza at Five Points, at 50 Central Avenue in Sarasota, Florida and at 230 South Tamiami Trail in Venice, Florida.
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