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From The Publisher April 2010

feature-template-ed-bertha-publisher-letter-april-2010 [1]From the Publisher Ed Bertha

The Sarasota School of Architecture. In this issue you’ll learn more about this historic design form from one of the school’s signature architects, Carl Abbott. Having written about the school in a previous issue, and knowing of her keen interest in architecture and design, I invited renowned interior designer Pamela Hughes to join us. What an engaging time we had as Carl took us through his work and how the Sarasota School of Architecture evolved. A little known fact is that Sarasota and Los Angeles are the bastions of this unique architectural style. Enjoy Pamela’s interpretation of Carl’s view of the school in this issue. A sincere thank you is in order to Giovanni Lunardi for making the introduction.

In less than three hours over 2 million digital copies of this month’s edition were sent throughout the United States, Canada and the United Kingdom.

With the assistance of Tina Darling and Innovative Agent Services, long time partners, we crafted an exclusive double opt in list encompassing real estate professionals, business leaders and affluent consumers.

Via a dedicated server and IP addresses, crucial technical items, the digital copies were transported at the speed of light. Once delivered readers were able to flip through the magazine, and more importantly, click through to a business’ web site, virtual tour of a property, REAL Style Video and more.

You can view the digital version on the REAL website under the Digital Version tab. The digital version is another step in increasing readership and penetration while continuing to add value for REAL Magazine’s sponsors.

REAL Magazine; real value, real results.

Ed Bertha
April 2010

Copyright © 2010 REAL Magazine

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