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Michael Saunders Adopts The Roost Social Real Estate Toolkit

michael-saunders-2010 [1]Michael Saunders Brings MLS Search Capabilities To Facebook.

Michael Saunders & Company was one of 11 of the country’s top real estate firms signing up to use Roost’s Facebook-based platform, Social Real Estate. Roost’s brokerage solution is an extension of its free Social Real Estate Toolkit, released earlier this year; and is the first Facebook application to integrate a full, MLS-compliant property search.

Roost is a real estate technology company that develops social applications that compliment its award-winning search engine. When combined the Social Real Estate Toolkit allows real estate agents and brokerages to establish a professional presence within various social media networks and leverage those networks to generate business. Michael Saunders & Company is the only Florida-based brokerage to sign-on to Roost’s innovative new Facebook-based real estate platform. Agents at Michael Saunders & Company will also be able to take advantage of MLS search on their own Facebook pages via a premium application that will be available early this summer. 

“It became clear to us quite some time ago that Facebook, chief among other social networking platforms, was filled with strategic marketing opportunities for our company; but we wanted to make sure we approached it properly and in a way that was at once effective, efficient and coherent from a brand perspective,” said Michael Saunders, founder and CEO of the brokerage that bears her name. “Roost made it very easy to move forward with confidence because it disseminates real estate content we know consumers want; then customizes it to reflect the values of our brand.”

Photo: Michael Saunders

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