[1]Private, Non-Profit Tourism and Economic Development Group Now Under FRLA.
The Florida Restaurant and Lodging Association (FRLA) announced today the acquisition of Coastal Vision 3000, a private, non-profit tourism and economic development group in Northwest Florida. Coastal Vision’s executive director Mel Ponder will lead the transition to FRLA.
Florida is currently facing a possible epic crisis due to the Gulf of Mexico oil spill. While not a single drop of oil has reached Florida’s shores, FRLA is currently working with Coastal Vision to send the message that Florida is open for business. “The partnership of FRLA and Coastal Vision could not have come at a more fortuitous time,” said Ponder, Coastal Vision’s Executive Director. “Now more than ever, it is critical our region come together for the economic viability and sustainability of Northwest Florida.”
“The Florida Restaurant and Lodging Association is proud to work with and compliment the efforts of Coastal Vision 3000,” said FRLA President and CEO Carol Dover. “This merger will allow for greater marketing and branding efforts, and growing the economic development of Northwest Florida through the hospitality and tourism industries, one of the state’s main economic engines.”
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