[1]Sotheby’s International Realty Partners With Telegraph Media Group And BBC.com.
Signature Sotheby’s International Realty announced that the Sotheby’s International Realty network began two new, exclusive sponsorship relationships with www.BBC.com [2] and the UK’s Telegraph Media Group (TMG). The partnerships are designed to drive global exposure for the Sotheby’s International Realty brand and its agent’s listings.
“The BBC.com program is the first of its kind for its new travel section, bbc.com/travel, and expected to deliver 38 million impressions, while the TMG relationship is expected to deliver 18 million impressions,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates.
At the cornerstone of the BBC.com campaign is their “Living in” series, a 26-week program spread throughout the year highlighting the virtues of living indifferent cities and regions around the world. Sotheby’s International Realty will also sponsor the “World’s Best Places to Live” section of The Telegraph’s expat website, telegraph.co.uk/expat for a six month period, where 200-hundred pages of custom content will be created.
“Sellers in the Sarasota/Manatee markets will benefit from the global exposure these two valued media partnerships provide,” said Judy Green, President & CEO. “Signature Sotheby’s International Realty is proud to offer its clients this powerful resource, which is unique to the Sotheby’s International Realty brand. Now our clients can reach audiences of potential buyers in additional new markets far beyond our own.”
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