[1]Greg Parry Re-Joins The Sarasota Opera.
The Sarasota Opera announced the re-appointment of Greg Parry as the Director of Marketing and Public Relations. Parry previously held the position of Director of Marketing with Sarasota Opera from 2000-2004. During that time he guided the organization in achieving overall opera ticket sales of 100.01% in 2004 which included a 5% growth in subscriptions.
“It is a great opportunity to return to Sarasota Opera and I am very pleased to be working with Susan (Danis) and the rest of the Opera team”, expressed Parry when asked about his return to Sarasota. “There have been so many positive changes in the last seven years. It will be a real treat for me to experience performances in the renovated opera house and to discover the new dynamic of the Opera and of the Sarasota community. To be part of the continued success of Sarasota Opera is truly an honor. It’s great to be back!”
“It is difficult to express how thrilled I am to welcome Greg back to Sarasota Opera,” says Susan Danis, Executive Director. “When Greg left Sarasota in 2004, we were selling at over 100%. Sales have not been quite that stellar over that past few years. However, this season, we are seeing a significant increase in ticket sales and the re-growth in our subscriber base. It is our good fortune that Greg has the breadth of experience and proven skills to accelerate this trend.”
For the first time in several years, Sarasota Opera is seeing an increase in subscriptions which includes 272 new subscriber households. The 2011-2012 Season is selling beyond expectation already showing a $300,000 increase in sales from this point last year.
Parry has enjoyed a career spanning over 20 years as the Director of Marketing for some of the more prestigious arts organizations in both the United States and Canada. From 1990 – 2000, Parry designed, directed and implemented marketing campaigns related to international theater arts events and programs including the 1996 Banff Arts Festival for the Banff Centre for the Arts. Most recently, Parry founded and served as CEO of Parry Arts Consulting in Paris, France incorporating North American style marketing, fundraising and management techniques to the European context.
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