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Jennifer Aniston Debuts Key To The Cure T-shirt

Jennifer Aniston [1]Emilio Pucci’s Peter Dundas  Creates Limited-Edition T-shirt.

Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) announced that actress Jennifer Aniston was named the EIF ambassador for Saks Fifth Avenue’s 2013 Key To The Cure campaign. In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised over $33 million for cancer research.

Jennifer Aniston [1]Celebrated designer Peter Dundas of Emilio Pucci created a limited-edition T-shirt exclusively to benefit Key To The Cure that will retail for $35 at Saks Fifth Avenue stores, Saks Fifth Avenue OFF 5TH stores and online at www.saks.com [2].  One hundred percent of the proceeds from each shirt sold will be donated to Sarasota Memorial Healthcare Foundation, Inc., benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women’s cancers. The T-shirt debuts at Saks Fifth Avenue on October 1.

Aniston will appear in a national public service announcement (PSA) wearing the Emilio Pucci limited-edition T-shirt. The Key To The Cure PSA will appear in major fashion and lifestyle magazines in September and October. Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, October 17 to 20, at all Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH stores nationwide and on saks.com.  During the shopping weekend, 2% of participating vendor sales will be donated to Sarasota Memorial Healthcare Foundation, Inc.

To help raise money and awareness for women’s cancers, Saks Fifth Avenue Sarasota will partner with Sarasota Memorial Healthcare Foundation, Inc., to host the Key To The Cure Kick-off Party on October 17, 2013 For more information, please contact Sally Schule at Sally_Schule@s5a.com [3] or 941.364.5398.

 

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