REAL Exclusive Magazine

MarineMax of Venice

United By Water

By Lalaena Gonzalez-Figueroa

Photography by Chad Spencer

As the largest marine retailer in the United States, MarineMax offers its clients an extensive network of new, used and brokerage vessel sales, as well as an array of products and services designed to support the coveted on-the-water lifestyle.  From service to classes to recreational outings, MarineMax is the resource for marine enthusiasts of every level.

Size matters at MarineMax, which sells a range of fine boat lines including Bayliner, Sea Ray, Boston Whaler, Hatteras, Cabo and Meridian Yachts.  “Because we are a large company, we have access to inventory on a regional basis,” explains MarineMax Venice Business Manager Mike Tompkins.  “Our combined dealership inventory means we offer our customers a larger selection of vessels.  Clients aren’t left to their own devices when selecting their watercrafts, though.”  MarineMax prides itself on its top-notch customer service, which starts with a thorough understanding of the unique wants and needs for each buyer.

“We don’t simply sell boats off of our lots,” states Tyler Choyke, General Manager at MarineMax Venice.  “We’re selling the experience and the lifestyle.”  Experienced and knowledgeable sales staff address important issues including price, specific boating interests, and skill levels before suggesting options for their customers.  “Once we determine the best fit for an individual, we work on finding the specific boat.”  Delivery, he adds, is an experience in itself.  “This isn’t a handoff,” he explains.  “We conduct a comprehensive captain’s orientation that covers everything from fuel needs and safety gear to dock lines and fenders.”

For many MarineMax customers, the day of delivery is just the beginning of their relationship with the retailer.  With a superb service, parts and accessories department, the organization is well-suited to meet the ongoing wants and needs of its customers.  MarineMax is also actively engaged in the boating lifestyle, offering continuing education as well as getaways and outings.  “When our customers purchase boats from us, they enjoy lessons for life,” states Tompkins.  “From first-time boat owners learning to navigate their vessels, to experienced captains seeking to broaden their knowledge and skills, we are committed to addressing the topics and issues that our customers want to explore.”  MarineMax’s signature “Women on the Water,” a monthly event open to existing clients and the general public, has become a popular series.  “We tackle a range of subjects,” Tompkins notes.

MarineMax’s commitment to maintaining a position at the cutting edge of the boating industry has driven the organization’s thoughtful expansion.  The company recently launched MarineMax Vacations, which offers customers the opportunity to embark upon organized getaways.  “We plan trips beyond regional waters, such as the Bahamas, Key West and Useppa Island,” Tompkins explains.  Local outings include trips to Key West’s Fantasy Fest, a Haunted Harbor getaway to Palm Island Marina, and a December Luminaries getaway at Marina Jacks.  In-house promotions like Whaler Days encourage customers to preview new models while enjoying light fare and entertainment.  And MarineMax has partnered with area charitable organizations to sponsor fundraising fishing tournaments throughout the region.

Boating isn’t simply a business at MarineMax; it’s a passion.  The company prides itself on supporting nautical lifestyles, and looks forward to continuing to chart the course to exceptional customer care.

MarineMax of Venice
1485 South Tamiami Trail
Venice, FL 34285
(941) 485.3388
www.MarineMax.com

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