2014 American Package Design Award Goes To Sarasota Firm.
Nuevo Advertising Group, a Sarasota-based public relations agency, recently won the “2014 American Package Design Award” for work they completed for the WellSpring Pharmaceutical Corporation.
Nuevo designed new packaging for Wellspring’s over-the-counter children’s anti-nausea product, Emetrol. The new packaging was part of a re-branding campaign created by Nuevo.
Nuevo developed the new package design based on factors such as age, generation, language, product loyalty, product uses and retail space. Nuevo also conducted focus groups to ensure a strong connection with the product.
Said Pedro Perez, VP of Sales and Marketing of Nuevo Advertising Group, “This competition celebrates well-designed graphics and the power of design to cement the brand promise and forge an emotional connection with the buyer.”
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