Neal Announces Caldwell Will Lead Sales Team.
Neal Communities announced the promotion of Nicole Caldwell to Director of Sales.
“Nicole is a strong asset to the Neal team and epitomizes our philosophy of superior customer service,” said Michael Storey, president of the Lakewood Ranch-based, new home building company. “We are confident in her ability to lead our team into the future while undergoing major expansion, with a continued emphasis on quality customer interactions while consistently adjusting strategy to follow the market,” said Storey.
“My goal as Director of Sales will be to build on the winning sales values and strategy already in place that have led to superior results,” said Caldwell. “When purchasing a home, people choose a builder based on a lot of factors – we excel because we are not only competitive on price, but we also offer so much more to a homebuyer- from the intrinsic value of our family values that come from the top, to our solid customer service orientation, to our diverse home lineup. I am proud and honored to help continue these traditions that make Neal Communities the leading homebuilder in southwest Florida,” she said.
Caldwell joined Neal Communities as the Area Sales Manager in February 2012 and has effectively assisted in motivating and leading the Neal sales team to record setting success. As Director of Sales, she will lead a team of more than 30 people, plus two area sales managers, and two online sales counselors, from Ellenton to Englewood. Her role will focus on strategic planning for sales, enhancing the sales process, and continuing to ensure a structure to help reach goals each month.
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