Caldwell Trust Company Promotes Sheryl Vieira.
Caldwell Trust Company announced the promotion of Sheryl Vieira to assistant vice president of marketing. She is responsible for the company’s strategic marketing and business development program, enhancing and expanding programs and developing new initiatives. While at Caldwell, Vieira has provided impactful, measurable programs leveraging industry-leading quantitative and qualitative marketing research and data analysis by implementing an in-bound marketing program including a blog platform; leading the business development of a customized CRM (Customer Relations Management); redesigning the company website; leading a successful 20-year anniversary campaign and launching a social media program.
“Sheryl has a unique blend of financial and marketing expertise. Assets under management when Sheryl started with us as marketing manager in 2011 were 425M and are now over 800M. Caldwell Trust Company is committed to evolving and enhancing our services by aligning and acquiring talent to support growth areas that will positively impact our clients. We have benefited greatly from Sheryl’s talent,”CEO & President Kelly Caldwell said.
Vieira may be reached at sheryl@ctrust.com [1] or (941) 493.3600.
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