Back To School Spending
How Much Did You Spend This Year? Back-to-school shopping can be an emotional time, and when stress levels rocket, we’re prone to spend too much, says consumer psychologist Kit Yarrow. “Kids get panicky about getting a certain item — they feel a lot of pressure to show up with the right equipment,” says Yarrow, author of Decoding the New Consumer Mind: How and Why We Shop and Buy. Parents feel that pressure, too: 81% said they get all their child’s school supplies by the first day of school so their child’s “prepared to succeed right from the start,” according […]
Monday, July 27, 2015
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