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Michael Saunders & Company Hosts Daylong Conference To Rally Agents Featuring Steve Harney and Matthew Ferrara

Motivational speakers Steve Harney and Matthew Ferrara travelled to Sarasota last week to address a daylong gathering of more than 400 of Michael Saunders’ agents and managers. At the event themed “Reinvent Yourself” the pair of experts engaged the standing-room-only audience with plenty of things they wanted to hear about their market; and a few they probably didn’t.

“I feel that fear has finally begun to subside and we are seeing buyers gain more confidence in the market,” Saunders told the packed room. “No one is jubilantly happy yet, but there is a fresh air of optimism in our region; and indeed across the country. So the optimism we have always felt for this market has spread and is now being powerfully reinforced with the consumer’s optimism.”

Starting his presentation by challenging listeners to do no less than save the world Harvey said “The world is counting on the U.S. to solve the global economic crisis. The global economy won’t recover until the U.S. economy recovers; and that won’t happen until the U.S. housing industry turns around. And since yours was among the first U.S. markets to experience the downturn; and is now among the first to recover.”

Ferrara used his time to challenge the audience to use technology to more effectively work the market. While urging them to do something as simple as purchase a “smart” phone (one with email capabilities), he encouraged them to join various online social networking sites such as LinkedIn, Facebook and others. Each group of consumers be they Baby Boomers, Gen Xers or Gen Yers has their own distinct preference for where, when and how to communicate. Meet them on their own terms or risk not meeting them at all.

The keynote speakers were followed by a series of breakout sessions to help the agents put Harney and Ferrara’s expert advice into practical usage in their own day-to-day activities.

Photo: Left to Right: Michael Saunders, Steve Harney, Matthew Ferrara, Drayton Saunders