REAL Exclusive Magazine

Michael Saunders New Web Site Enhances The Home Buying Experience.

Michael Saunders & Company announced the debut of their new web site, www.michaelsaunders.com. The distinctive new site combines consumer-centric design and ease of use with the compelling neighborhood content, market data and advanced property search capabilities that buyers and sellers need to make important decisions impacting their real estate goals.

“When we opened our first office 34 years ago, we did so with the commitment to deliver an outstanding real estate experience to every customer who passed through our front door,” said Michael Saunders, company founder and CEO. “Times have definitely changed; with today’s “front door” very often being the home page of our web site. The new site renews our commitment to an exceptional experience no matter which portal a customer comes through.”

Among its many upgraded features visitors will find a host of new ones, including:

● Simple, clear property search function with big, bold photos directly from the MLS.
● Market data for every city and ZIP code.
● Neighborhood pages filled with content to help facilitate important decisions.

“Today’s launch is the culmination of months of coordinated research, development and production,” adds Drayton Saunders, president of the company. “We’ve merged all the latest web technologies to create a comprehensive destination for people anxious to live, work and vacation on Southwest Florida’s Gulf Coast.”

“At every level, for every page, and central to every decision were two key questions that had to be answered in the affirmative,” he continued. “Does it stack up against what we know the consumer wants? And if so, does it do so in the simplest, clearest way possible?”

The web site also features a complete commercial property search function and information on new homes and condominiums and vacation properties represented by Michael Saunders & Company. Site users may register for free, no-hassle email alerts about new listings that match their search criteria, save properties and searches of interest; and get pre-approved for a mortgage via MSC Mortgage.