REAL Exclusive Magazine

Barbara Katz And Gina Wallwork

A Client-First Approach To Real Estate

By Kacey C. Krznaric

Photography by Chad Spencer

Barbara Katz and Gina Wallwork are a prime example of how success can grow from a strong partnership, common ideals, and a business approach that is personal, customized, and authentic. To them, real estate is much deeper than just showing houses. It’s about matchmaking; connecting the right person or family to the right house in the right neighborhood. To them, the agent/client communication is more than just a business discussion. It’s more like a relationship; interacting with the client on a more personal basis, building trust with that client, ensuring a meaningful “house hunting” experience, and taking a genuine interest in that client’s satisfaction with their service, as well as the level of fulfillment in their new home.

Aside from being a mother of 3, Barbara is also a grandmother of 8. She served on the Board at the Jewish Center for a period of time and was helpful in forming a social group that is now affiliated with the Sarasota-Manatee Jewish Federation. Also, she was a founding board member of the Wellness Community, now located in Lakewood Ranch, where they offer free psychosocial services to cancer patients and their families. Among all her involvements, Barbara Katz has been in the real estate business for over 20 years now. In that time she has been able to determine her place in the business and what she could offer that the next agent couldn’t- a seamless, client-centered, and authentic approach to customer service. “I attribute my success to a strong work ethic, honesty, and my commitment to offering our clients a memorable ‘personal service’ experience,” says Barbara.
 
Several years later she joined forces with her now-partner Gina Wallwork. The ladies make an excellent team; building a strong rapport with their clients, leading to many outside referrals for the pair, as well as giving them the opportunity to make some wonderful connections with people in and around the Sarasota area. Gina is actively involved with her children and the sporting activities they participate in, giving her the opportunity to network and build relationships with the other parents, teachers, and coaches. Barbara and Gina share a lot in common, both in business and in their personal lives. Gina feels their moral and ethical commonalities are the foundation of their business and the reason they have been successful as a partnership. “We are both proud mothers, we both have strong family values, and we both believe that you treat people in life the way you would like to be treated,” says Gina “We take care of our clients.”

Both Barbara and Gina recognize the importance of being a real estate agent. “In this business we are often times the first impression people have of the Sarasota area and we want to represent ourselves and this area to the best of our ability by being caring, honest, memorable, and most importantly by placing the clients in a house they can call home,” says Barbara. Both women are grateful for the relationships and friendships they have been able to form with the clients themselves, but moreover they are grateful for the relationships they have been able to facilitate between Sarasota natives and people who may have been new to the area.

Barbara Katz
Bkatz1525@aol.com

Gina Wallwork
ginawallwork@aol.com

(941) 954.5454
(800) 281.6867

www.isellsarasota.com
RE/MAX Alliance Group
2000 Webber Street
Sarasota, FL 34239