RSS
Print This Post Print This Post

Ray Collins, Ray Collins Media

ray-collins

Ray Collins – Former Newscaster Still Telling Stories

By Ed Bertha

Photography by Chad Spencer

Ray Collins is used to meeting people at the highest or lowest points of their life.

As a TV anchor and reporter, Ray met thousands of people over 25 years and put them on the news that night.

“I caught people when they had something really good—or really bad happen to them. There wasn’t much in between,” he said.

Ray was the Sarasota/Bradenton Bureau Chief for Fox 13 News in Tampa. He also anchored “Good Day Tampa Bay Weekends.”

“Over the years, I had a chance to cover some of the biggest stories of my generation—politics, crime, sports, hurricanes. I’ve had a front row seat to history.”

Collins also saw the region’s housing bubble expand and pop—and then the local economy re-calibrate.

“When I began covering the area for Fox 13 in 2004, most of my stories dealt with development—entire neighborhoods or commercial projects. Developers were writing checks to move people out of their homes to make way for demolition. So many of those projects never came to fruition.”

Stalled projects as big as the billion dollar plans at the former site of The Quay at the foot of Fruitville Road—or as small as the trailer park behind the former gas station at US 41 and Stickney Point.

“It’s been a tumultuous few years locally, and as a journalist—I had an opportunity to tell people’s stories,” Collins said.

“There’s a segment on one of the network newscasts called ‘Everyone Has a Story’ and it’s so true. I love telling people’s stories—and ideally, helping them in the process,” he said.

Ray Collins grew up in Buffalo the youngest of six children and dreamed of being a broadcaster since he was ten years old.

“My father had a friend who was a famous sportscaster in town, and I was so enamored by him. I used to go to his TV station and watch him work. I knew at an early age I also wanted to tell stories for a living,” he said.

By the time Ray graduated from St. Bonaventure University in upstate New York, he had held a dozen internships or part-time jobs in the media. Collins first moved to the Gulf Coast of Florida shortly after college in the late ’80s. He began in Tampa on Newsradio 970 WFLA doing news and sports, and then broke in to TV news in Ft. Myers/Naples.

“But I always loved the Sarasota area. My parents were snowbirds at the Plantation Country Club in Venice, and I’d come visit whenever I could,” he recalled.

“I love this area: Not too big, not too small. I’ve lived in eight cities over my career, and the quality of life here is like none other. When I have to travel outside the area, I can’t wait to get back!”

Through his position on Fox 13 News, Ray had the opportunity to meet all the newsmakers and community leaders in the region. Since leaving the news business in 2009, he’s had a chance to use those contacts to build a communications business called Ray Collins Media.
 
“All the skills I developed on TV are coming in handy now in my consulting work. I train politicians and executives with media skills.  I also produce marketing videos for private companies, non profits or individuals trying to promote themselves. Some call them ‘Impact Movies’,” he said.

“Telling stories is what I do best. For example, I can work with realtors who are trying to sell a home– or sell themselves!” he said.

Collins produces two- to five- minute videos that can go on a website, as an email hot-link or as a hard-copy DVD to hand out to prospective clients. Ray interviews the client on camera, gets video of them at home or the office, then writes and ‘voices’ the story. The videos are professional, crisp and have the authority of a news story on TV.

“The videos can be hard-sell with quick edits, or include light music and a soft touch,” he said.

“Not to sound cliché, but to say ‘a picture is worth a thousand words’ is so true in this case. If I can tell someone’s story, make them seem more human and allow them to literally pass around their story in the format of their choice—it can’t help but promote their cause.”

Who better to tell your story than an award-winning story teller who told thousands of other people’s stories on television every night for a generation?

Ray Collins
Ray Collins Media
850 South Tamiami Trail, Suite 631
Sarasota, FL 34236
www.RayCollinsMedia.com
Ray@RayCollinsMedia.com
(941) 228.0091

Copyright © 2011 REAL Magazine
Links to this article are encouraged

Share

Tags: , ,

Leave a Reply


Featured Properties

Ads

REAL HAPPENINGS

March 12-13, 2020 Pop Up Art Show

March 12-13, 2020 Pop Up Art Show

Sarasota Architectural Salvage Hosts Event To Support Local Artists. For more information and/or[...]
February 6, 2020 Ringling Underground

February 6, 2020 Ringling Underground

Ringling Underground Returns. Enjoy live music, and art in the Museum of Art Courtyard 8:00pm -1[...]
January 25, 2020 Spoons And Tunes

January 25, 2020 Spoons And Tunes

TheWineToBuy.com Hosts Innovative Wine Tasting. Tired of the same old BS? Then join TheWineToBuy[...]
February 7, 2020 Thunder By The Bay Kick Off Party

February 7, 2020 Thunder By The Bay Kick Off Party

White Buffalo Saloon Hosts Born To Be Wild! Join REAL as we kick off 2020's Thunder by the Bay. [...]
Curb Appeal Detailing Opens New Sarasota Location

Curb Appeal Detailing Opens New Sarasota Location

Auto Enthusiasts Take Note. Curb Appeal Detailing announced the opening of their new location i[...]
January 11, 2020 National Hot Toddy Day

January 11, 2020 National Hot Toddy Day

How To Warm Up On A Chilly Day. Today is National Hot Toddy Day! A hot toddy is a delicious drin[...]
Anheuser-Busch Launches New Hard Seltzer

Anheuser-Busch Launches New Hard Seltzer

Bud Light Seltzer Arrives Just In Time For The Super Bowl! Anheuser-Busch is launching a new har[...]
Ocala Gains New Urgent Care Center

Ocala Gains New Urgent Care Center

StatMed Urgent Care Center Ocala Opens January 2, 2020. StatMed Urgent Care Center is a step abo[...]
New Year's Eve 2019-2020 Tow To Go

New Year's Eve 2019-2020 Tow To Go

Everyone Have A Safe New Year’s Eve Tonight! Tow to Go is a partnership between AAA & Budweiser.[...]
Wyze Labs Data Breach

Wyze Labs Data Breach

Multiple Data Breaches Exposes Information Of 2.4 Million Customers. Wyze Labs' low cost, inter[...]
Westbound SR 70 Southbound I75 Ramp To Close

Westbound SR 70 Southbound I75 Ramp To Close

8 Months of New Detours Loom Large! Starting at 11 p.m. Thursday, January 2nd, the westbound on-[...]
Wawa Data Breach

Wawa Data Breach

Wawa Facing Wave Of Lawsuits Over Data Breach. On December 10, Wawa's information security team [...]
December 26, 2019 Deck the Halls @ Ca' d'Zan

December 26, 2019 Deck the Halls @ Ca' d'Zan

Ca' d'Zan All Decked Out. On December 26th, from 5:00pm – 8:00pm join The Ringling for Deck the [...]
January 22, 2020 Ringling's Wisconsin Pullman Tour

January 22, 2020 Ringling's Wisconsin Pullman Tour

Private Tour of the Wisconsin Pullman Car. Join Jennifer Lemmer-Posey, Tibbals Curator of Circus [...]
Commercial Investment Division Changes Name

Commercial Investment Division Changes Name

RASM Commercial Division Now Know As Commercial Real Estate Alliance. The Realtor Association of[...]
December 3, 2019 GivingTuesday

December 3, 2019 GivingTuesday

Join the GivingTuesday Movement. GivingTuesday is a global generosity movement unleashing the po[...]
Payne Park Skate Park Now Free To Public

Payne Park Skate Park Now Free To Public

Previous Payne Park User Fee Is Eliminated. Admission to the skate park at Payne Park is now fre[...]
December 3, 2019 Wine And Design

December 3, 2019 Wine And Design

Holiday Splendor - Floral Design Workshop. Join Selby Gardens for Wine & Design a floral design [...]
November 30, 2019 Breakfast With The Sharks

November 30, 2019 Breakfast With The Sharks

Start Your Day With Sharks! Rise & dive! Start your day with our sharks before the Aquarium open[...]
November 28, 2019 Florida Turkey Trot

November 28, 2019 Florida Turkey Trot

Thanksgiving 5K Turkey Trot. Fit2Run and Nathan Benderson Park are coming together to provide a [...]
Translate »