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Cover – Daniel Matusiak, Broker, Action Realty Of Sarasota

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Daniel Matusiak – Action Realty Of Sarasota

A Worldwide Marketplace

By Lalanea Gonzalez-Figueroa

Photography by Giovanni Lunardi

Design by Christian Lunardi

For real estate professional Daniel Matusiak, the platform to success has been rooted in a strong work ethic and a relationship-driven business. The Canadian native, bilingual in English and French, has plied his skills throughout the course of his thirty-year career. Driven to excel, he continues to pursue opportunities to assist his clients in realizing their objectives.

Daniel launched his real estate business after establishing a successful outside sales career with IBM. His professional acumen had earned the trust and respect of a notable clientele; a national bank recognized his talents and asked him to join their group. Under 30 at the time, Daniel found himself bucking the trend. “At the time it was rather uncommon for an inexperienced young agent to acquire the opportunity I did,” he recalls.

Daniel-Matusiak-410He quickly proved his mettle, earning recognition as Listor of the Month just two months into his career. Daniel’s secret to success: “I worked from eight in the morning to eleven in the evening,” he says. His back-to-basics approach, paired with a penchant for continued education and professional creativity, has contributed to an accomplished and thriving book of business. “I have always considered real estate to be a true profession,” Daniel offers. “To earn a broker’s license in Canada requires six hundred hours of college as well as four hundred hours of real estate courses. The training is significant; it’s a commitment.”

Daniel’s dedication has differentiated him throughout the course of his career; he consistently seeks new methods of adding value to the client experience, and maintains a position at the forefront of emerging market trends and changes. “It’s easy to glean best practices from someone else’s business,” he acknowledges. “With the advent of technology, it has become increasingly more common to see agents tapping into what they see others doing.” But this tactic, he says, doesn’t address pressing issues. “I look at a challenge and identify solutions,” Daniel states. “This has allowed me to assist my clients in achieving success despite unfavorable conditions.” Case in point: during the mid-1980s, when interest rates soared into double digits, sellers were dropping home prices in order to appease financially-strapped buyers. Daniel’s alternative: “I began to research options,” he says. “By approaching banks directly, I discovered an opportunity to buy down interest rates at the closing table. This earned my sellers more money, while making it feasible for buyers to purchase homes.”

If his knowledge allows him to successfully navigate the challenges of a transitioning market, it is Daniel’s concise communicative style that has facilitated solid collegial and client relationships. He doesn’t mince words; his candor reflects his belief in business conducted with integrity and honesty. “I don’t make promises I can’t fulfill,” Daniel states. “By being up front with my clients, I am better able to prepare them for the process at hand.” Thorough research and comprehensive information, he adds, keep his clients in the know and ready to make the right decisions for their particular needs.

Client Michael Ferreira shares, “When my wife and I originally were looking for a home in Sarasota we met Daniel. The way he treated us in buying our home there was no doubt we would use him again. We’re looking to sell and buy again, and didn’t consider anyone else. We have a friend in the business and trust him one hundred percent.”

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“Detailed graphs and financial figures allow my clients to determine whether a sale makes sense. This information ensures that we are working on a shared goal, and establishes clear expectations for the outcome of a sale.” A strong advocate for accountability in business, Daniel notes that he strives for balance in his client relationships. “My goal is to consistently deliver an exceptional experience at every level,” he says. “The sale of a home involves a significant financial impact, but it is often an emotionally-charged time as well. I’m here to make it as easy and stress free as possible.”

He is a full-service real estate resource, with an extended network of industry-related service professionals whose levels of customer care parallel his own. “I have established relationships with everyone from housecleaners to golf pros,” Daniel says. “Whether it’s a mechanical issue, lifestyle related, a legal matter, or pertains directly to real estate, chances are I have a connection that will benefit my client’s needs.” His concierge-style service includes transportation and the coordination of recreational amenities including golfing and boating.

While Daniel’s local clients appreciate VIP-level care, his expanded network of buyers and sellers may garner even greater benefits from the value-added services he provides. “I have had the opportunity to align myself with successful brokers in Brazil, Switzerland, Germany, Asia and the Philippines,” he says. “My international clientele is supported by a comprehensive platform of services that is driven by technology and reinforced with one-on-one relationships,” he says. “This allows me to hone in on my clients’ needs, even when we are on separate continents.” Closer to home, Daniel has cultivated a collegial relationship with top producing agents at The Campins Company Luxury Real Estate, co-founded by TV personality and real estate professional Katrina Campins. Based in South Florida, the brokerage caters to the luxury and high end marketplace. “This is an excellent opportunity to expand my reach and better position my clients for success throughout the state,” says Daniel.

Daniel’s comprehensive care and astute representation have earned him a loyal clientele that includes high profile heads of business and professional athletes. Meeting the needs of demanding and discriminating individuals, he says, requires impeccable attention to detail. “I am constantly focused on providing a great experience for every client,” Daniel remarks. “This drives my business.”

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Daniel, who relocated to Sarasota in 1991, specializes in listings throughout the region. His areas of expertise include Casey Key, Sorrento Shores, Siesta Key, Bird Key, Lido Key, Longboat Key and Downtown Sarasota. He is expanding his knowledge and market share into waterfront properties in Hillsborough and Pinellas Counties.

His entrepreneurial spirit continues to drive Daniel, who once owned two thriving offices with upwards of 150 agents. Today, as the Broker/Owner of Action Realty of Sarasota, he enjoys the opportunity to maintain professional balance. A former real estate trainer, he understands the heart of his industry and is well-versed in the techniques and strategies that contribute toward successful outcomes.

Daniel’s business savvy is undeniable, but the accomplished professional hasn’t lost sight of the value of integrity-based services. “I look people in the eyes when I shake their hands,” he asserts. “And that’s how true relationships are built.”

Daniel Matusiak
LUXURY REAL ESTATE CONSULTANT & BROKER
Action Realty of Sarasota
1504 Stickney Point Road
Sarasota, FL 34231
(941) 504.7618
DanielMatusiak1@gamail.com
www.ActionRealtyofSarasota.com

Copyright © 2014 REAL Magazine
Links to this article are encouraged

Photography used under license from Giovanni Lunardi Photography
Photography Copyright © 2014 Giovanni Lunardi Photography

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